B-TREAT
A Curated International Gathering for the Wedding, Event & Hospitality Industry
Where meaningful relationships, industry insights and destination experiences come together
Puglia hosts
MEDIA PARTNERS
MAIN MEDIA PARTNER
An Original WEMA Global Experience
what is b-treat
A New Standard of Industry Events
B-treat is a curated international gathering that brings together wedding planners, event professionals, hospitality brands, venues, destinations and industry leaders.
Created by WEMA Global, it combines education, destination immersion, business development and meaningful networking in a format designed to create long-term relationships rather than short-term contacts.
Why B-treat is Different
The majority of industry events focus on presentations. B-Treat focuses on people. Instead of spending days moving between conference rooms, participants experience destinations, build genuine relationships and engage in conversations that often lead to future collaborations.
What Participants Gain
- Meaningful industry relationships
- First-hand destination experience
- Practical business insights
- Access to venues, destinations and suppliers
- New collaboration opportunities
- International visibility
B-Treat combines destination immersion, business development and industry connection into one curated experience.
The goal is simple: to help professionals build stronger relationships, discover new opportunities and experience destinations in a way that helps them confidently promote and recommend them.
We are not inviting you to one more event event. We invite you into an experience that transforms the way you build relationships, discover opportunities and do business.
Who can join
wedding & event planners
Professionals looking to discover new destinations, venues and trusted partners while building meaningful relationships with peers from around the world.
Hospitality Brands & Venues
Hotels, resorts, villas, estates and event venues seeking visibility, international exposure and direct connections with planners and decision-makers.
Destinations & Tourism Representatives
Tourism boards, convention bureaus and destination representatives interested in showcasing their region to influential wedding and event professionals.
Selected Industry Partners
Photographers, designers, florists, rental companies, caterers and other event professionals looking to expand their network and create new business opportunities.
Why We Created B-Treat
Our mission is simple: To promote, expose and connect. We believe that meaningful business relationships are built through shared experiences, not business cards. That is why every B-Treat edition is designed to create visibility, opportunities and lasting industry connections.
— alexa & lana, wema owners
Step Into the Unconventional
B-Treat is a sensory journey that redefines how wedding, event and hospitality professionals experience a destination.
Dine Under the Stars
Exclusive dinners in breathtaking locations, where every detail is curated to perfection.
Step Inside Iconic Venues
Private access to historical estates, exclusive villas, and hidden gems.
Live the Culture
Unscripted moments: from secret garden soirées to immersive local traditions.
The Next Edition - Join WEMA Inner Circle
Who Is It For?
Selected planners, hospitality professionals, destinations, venues and industry partners committed to building meaningful international relationships.
The next B-treat edition is coming:
October 25-30, 2026
Where?
Puglia, Italy | TENUTA PINTO
What to Expect?
Unparalleled experiences, handpicked professionals, and the most exclusive insider access.
The doors don’t open for everyone – only a highly curated selection of planners, hospitality brands, destinations and industry partners will be part of this journey.
