Client:
5* Hotel, privately owned
Name:
confidential
Location:
Italy
Problem:
Low percentage of destination weddings and events vs local ones
CLIENT: 5* Hotel, privately owned
NAME: confidential
LOCATION: Italy
PROBLEM: Low percentage of destination weddings and events vs local ones
WEMA actions:
- Review and makeover of digital resources (website and social media etc) in the way to attract international clientele for weddings and events
- Secret guest for accommodation - report on positive and negative points, action plan on improvement the minuses and to strengthen pluses
- Secret destination wedding Bride - report on the current process and experience working with the team on handling the international client, action plan to improve the sales process
- Site inspection and recommendations for the hotel improvement
- New unique, customized wedding & event packages which highlight the advantages & peculiarities of the wedding and event venue, thanks to which the venue stands out on the market among industry competitors, as a result more bookings from international planners and couples
- Advertising campaign for the new season
Result:
- Google ranking on event related keywords grew by 23%
- Booking inquiries out of social media and website grew by 30%
- Number of international weddings grew by 35%
WEMA actions:
- Packaging of wedding and event planner personal brand (to reveal her uniqueness)
- Strategy and step-by-step plan how to promote the business offline and online (social media, website)
- Hiring an assistant, who takes over all routine (but at the same time very important) work
- Outsourcing social media management service
Result:
- Inquiries from social media grew by 40%
- Inquiries from website grew by 30%
- Sales process (together with the list of services and prices) was revised and improved
- Company budgeted profit for 12 months was reached within 5 months
- More clients with higher budgets vs medium budgets
Client:
Wedding & event planner
Name:
confidential
Location:
USA
Problem:
No time and ability to grow business (one man show), difficulties to generate enough and ideal clients, being 10 years on the market
Client:
4* Hotel, privately owned
Name:
confidential
Location:
Poland (touristic popular area)
Problem:
Many bad reviews from clients
WEMA actions:
- Site inspection of the hotel and services and ready-to-use checklist for improvements
- Analysis of the target audience and their needs
- Review and redesign of digital resources (website, social media)
- Training of smm manager
- Planning and execution of 2 events for regular guests to present the hotel improvements
- Planning and execution of 2 special events for attracting new guests
Result:
- Number of bad reviews decreased to 5%
- 12% of new clients became recurring ones
- Number of followers grew by 30% on social media
- Number of leads for weddings and events (from the website) grew by 16%
WEMA actions:
- Improvement of digital visibility of the villa (corporate style, one and the same name on all platforms)
- New promotional videos and presentations which show the uniqueness of the villa
- Photo and video shoots for digital and printed catalogs
- Website and social media updates
- Training of the event manager for perfect presentation of villa at wedding & travel shows, workshops, conferences
- Preparation of wedding and event presentations (for buyers and final clients)
- Preparation of wedding and event packages
Result:
- Number of inquiries from the website grew by 38%
- Number of inquiries from social media grew by 16%
- Number of followers grew by 42% on social media
- Number of closed deals grew by 60%
Client:
Villa, privately owned
Name:
confidential
Location:
France (touristic popular area)
Problem:
Few bookings for weddings and events during last 3 years
Client:
Villa, privately owned
Name:
confidential
Location:
France (touristic popular area)
Problem:
Few bookings for weddings and events during last 3 years
WEMA actions:
- Improvement of digital visibility of the villa (corporate style, one and the same name on all platforms)
- New promotional videos and presentations which show the uniqueness of the villa
- Photo and video shoots for digital and printed catalogs
- Website and social media updates
- Training of the event manager for perfect presentation of villa at wedding & travel shows, workshops, conferences
- Preparation of wedding and event presentations (for buyers and final clients)
- Preparation of wedding and event packages
Result:
- Number of inquiries from the website grew by 38%
- Number of inquiries from social media grew by 16%
- Number of followers grew by 42% on social media
- Number of closed deals grew by 60%
